Winter Texan Expo 2027 in McAllen, TX

Join the Winter Texan Expo in McAllen January 19–20, 2027. Enjoy live music, entertainment, door prizes and exhibitors at McAllen Convention Center.

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Winter Texan Expo 2027 Returns to McAllen Convention Center

Welcome back to the Rio Grande Valley! The Winter Texan Expo 2027 returns to the McAllen Convention Center on January 19 and 20, 2027, bringing together Winter Texans, seasonal visitors, retirees, and local residents for two exciting days of entertainment, discovery, and community.

Whether you’re spending your first winter in South Texas or have been returning to the Rio Grande Valley for years, the Winter Texan Expo offers an opportunity to explore everything that makes the region a wonderful place to visit and enjoy.

From live music and entertainment to door prizes, giveaways, and valuable information from local businesses, the event offers something for everyone. Best of all, admission and parking are completely free!

Discover Over 100 Exhibitors, Local Businesses and Exciting Opportunities

The Winter Texan Expo brings more than 100 exhibitors together under one roof, making it easy for attendees to discover products, services, and experiences designed for Winter Texans and Rio Grande Valley residents.

Explore booths featuring healthcare resources, travel opportunities, local attractions, lifestyle services, and businesses ready to help you make the most of your time in South Texas.

Whether you’re interested in planning your next adventure, discovering a new local attraction, learning about available services, or simply browsing the latest offerings, the expo provides a convenient and enjoyable way to connect with businesses throughout the region.

Attendees can also look forward to special expo-only promotions, giveaways, and opportunities to learn about products and services directly from participating exhibitors.

Enjoy Free Live Music, Entertainment and Door Prizes

The Winter Texan Expo isn’t just about discovering new products and services — it’s also about having fun!

Throughout both days, attendees can enjoy free live entertainment on the Expo stage, providing opportunities to relax, listen to music, and enjoy performances while spending time with friends and fellow Winter Texans.

Visitors can also look forward to door prizes and giveaways, adding excitement to the experience.

Whether you’re coming for the entertainment, exploring exhibitor booths, or meeting new friends, the Winter Texan Expo offers a welcoming environment where seasonal visitors and local residents can connect and celebrate the Rio Grande Valley community.

The event is designed to be enjoyed at your own pace, so take your time, explore the exhibits, and enjoy everything the expo has to offer.

A Welcoming Experience for Winter Texans and Rio Grande Valley Residents

For many seasonal visitors, spending the winter in the Rio Grande Valley means enjoying beautiful weather, discovering local attractions, and connecting with a community that welcomes Winter Texans year after year.

The Winter Texan Expo celebrates that experience by bringing together businesses, organizations, entertainment, and resources in one convenient location.

While the event is especially popular among Winter Texans, local retirees and Rio Grande Valley residents are also welcome to attend and explore everything the expo has to offer.

The McAllen Convention Center provides an accessible setting with wide aisles, seating areas, accessible restrooms, and convenient parking. Guests are encouraged to wear comfortable shoes and bring a tote bag for brochures, promotional materials, and giveaways.

Winter Texan Expo 2027 — Dates, Hours and Admission

For more information, exhibitor details, and event updates, visit the      OFFICIAL SITE

Join us for two exciting days of entertainment, discovery, and community at the Winter Texan Expo 2027, happening January 19 and 20 at the McAllen Convention Center!
Recognized by the organizer as the largest Winter Texan event in South Texas, the expo brings together more than 100 exhibitors offering products, services, and experiences for seasonal visitors, retirees, and residents throughout the Rio Grande Valley.
Explore travel opportunities, discover local attractions, connect with healthcare and lifestyle service providers, and take advantage of special promotions available during the expo.
Beyond the exhibitor booths, attendees can enjoy live music and entertainment throughout both days, along with door prizes and giveaways.
Whether you’re a longtime Winter Texan, visiting the Rio Grande Valley for the first time, or a local resident looking for something fun and informative to do, the Winter Texan Expo offers an opportunity to connect with the community and discover more of what South Texas has to offer.
The event takes place Tuesday and Wednesday, January 19–20, 2027, from 9:00 AM to 3:00 PM each day at the McAllen Convention Center.
Admission is FREE, parking is FREE, and no tickets are required. Come for one day or enjoy both!